YouTube: An Insider's Guide to Climbing the Charts |  | Authors: Alan Lastufka, Michael W. Dean
Publisher: O'Reilly Media
Category: Book
List Price: $29.99
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Rating:  22 reviews
Media: Paperback
Edition: 1
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.9 x 0.8
ISBN: 0596521146
Dewey Decimal Number: 006.7
EAN: 9780596521141
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Product Description
Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about: - Storytelling and directing
- Shooting, editing, and rendering
- Creating your very own channel
- Broadcasting user-generated content
- Re-broadcasting commercial content
- Cultivating a devoted audience
- Fitting into the YouTube community
- Becoming a success story
Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.
Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.
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| Customer Reviews:
Showing reviews 1-5 of 22
 Everything for a newcomer, everything for an old-timer February 8, 2009
Melissa D. Anelli (New York, NY)
4 out of 4 found this review helpful
I know very little about YouTube - or, at least, I did, before reading this. I missed the growth of YouTube as a phenomenon for self-made videographers, and as such only knew the basics: You can upload, you can subscribe, and it's fun. Reading this book got me up to speed instantly: I learned about subscriber etiquette, how to legitimately make better videos and expand my userbase, and most importantly how to keep on having fun doing it. The title is apt: "An Insider's Guide." Alan and Michael have clearly spent a great deal of time inside YouTube, learning its tricks on a very micro level, and distribute them with clear writing and relaxed wit. Highly recommended!
Deals with the technical, artistic, and philisophical aspects of You Tube January 10, 2009
calvinnme
6 out of 7 found this review helpful
This is the best of the You Tube books, in my opinion, and I am surprised by that fact. I was expecting a purely artistic viewpoint with no technical details and the authors actually start from the beginning, including a condensed You Tube history. They take you through the technical aspects of getting started on You Tube, and actually give you a ninety-nine cent film school chapter on how to shoot a video. Anybody can do it, but observe the You Tube videos with annoying/mismatched music, no music, or characters that drone on endlessly to no point. Here they show you how to avoid doing that. One of the authors has written a very good book that expands on how to shoot an interesting film, $30 Film School, Second Edition, one if its good points being that it doesn't even cost thirty dollars and it is accessible to people whose "day job" is not the art of filmmaking.
What makes this book really stand out is the authors' tips on "climbing the charts" with your quality videos. He talks about everything from tagging to communities on this issue. Finally, the author talks about "Them Tube", the mainstream media, and how it becomes more and more the antithesis of everything that You Tube is about and that makes it a success. With the onset of this latest recession perhaps depression, one thing you can be sure of is that "Them Tube" will become more and more homogenized - more reality TV, less quality films, fewer mainstream filmmakers and their financiers willing to take a chance. You Tube is the answer to that and this book shows you how you can be a part of it.
By incorporating YouTube into your marketing mix you will be on the road to taking full advantage of the Internet. February 8, 2009
Jeff Lippincott (Princeton, NJ USA)
3 out of 3 found this review helpful
Good book. I liked it very much. I found it to be well organized and well written. Its intended target audience is people who are interested in adding YouTube to their arsenal of Internet Marketing tools and techniques. Included are the following 15 chapters:
1. What is this YouTub of which you speak?
2. Storytelling and directing
3. 99-cent film school: Shooting, editing, & rendering
4. Creating your very own channel
5. Broadcasting yourself: User-generated content
6. Rebroadcasting: Commercial content
7. Building your audience
8. The community: Where do you fit in?
9. Hacking the system: How to cheat (& why you shouldn't)
10. Reaching the world
11. Money money money!
12. Beyond the `Tube
13. Becoming a success story
14. Closing arguments
15. Interviews with other YouTube rock stars
There is not a whole lot I can say about this book that you cannot see for yourself by just looking at the chapter titles. But I felt compelled to post a review for this tome so I can remember reading it and recommend it to my SCORE clients who seek to take full advantage of the Internet in their marketing efforts. 5 stars!
Do-It-Yourself Today December 20, 2008
Daniel Plotnick (San Fran)
2 out of 2 found this review helpful
Indie Filmmaker and new media expert Michael W. Dean delivers with another happening "how to" book. Excellent advice for young filmmkaers and old goats trying to navigate the on-line film game. It's chock full of good info and a fun read. Pick it up for yourself or an aspiring filmmaker friend today!
Real emphasis on promoting your videos February 18, 2009
Mikhail Portnov (Mountain View, CA USA)
2 out of 2 found this review helpful
The book is unique in its focus on how to use networking capabilities of YouTube. It does not say much about YouTube technicalities.
I absolutely fall in love with the book after reading the chapter 14 (Closing Arguments), written by Michael. I wish I start reading the book with that chapter.
First half of the book is an overkill (IMHO) of promoting the authors and their credentials. I already like them after first page and trust them. What is the reason to repeat exact same arguments again and again? Also, being that much negative about other books and authors interferes with enjoying the book. I was literally under impression that each page of the first 100 pages talks about bad guys and good guys writing books.
Overall impression: it is the most enjoyable book of that genre in my life!!!!
Showing reviews 1-5 of 22
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